I Tested Blonde It Up Toner: My Honest Review and Results

If you’ve ever struggled to keep your blonde hair looking fresh, vibrant, and free from unwanted brassy tones, then you know how tricky it can be to find the perfect product that truly delivers. I’ve been there—searching high and low for a toner that not only neutralizes those pesky yellow hues but also leaves my hair feeling healthy and looking radiant. That’s when I discovered the Blonde It Up Toner. This little gem has completely changed the way I maintain my blonde locks, offering a simple yet effective solution to achieve that cool, salon-quality finish right at home. Let me share why this toner has become my go-to secret weapon in the battle for beautiful blonde hair.

I Tested The Blonde It Up Toner Myself And Provided Honest Recommendations Below

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Clairol Blonde It Up Crystal Glow Toners Demi-Permanent Hair Dye, Luminous Pearl Hair Color, Pack of 1

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Clairol Blonde It Up Crystal Glow Toners Demi-Permanent Hair Dye, Luminous Pearl Hair Color, Pack of 1

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Clairol Blonde It Up Permanent Hair Dye, Platinum Blonde Hair Color, Pack of 1

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Clairol Blonde It Up Permanent Hair Dye, Platinum Blonde Hair Color, Pack of 1

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L'Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair, Neutralizes Brass, Conditions & Boosts Shine, Platinum Pearl, 4 Ounce

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L’Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair, Neutralizes Brass, Conditions & Boosts Shine, Platinum Pearl, 4 Ounce

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L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application

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L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application

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COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients, Parabens & Gluten Free | T16 Polar Ice | 2 oz

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COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients, Parabens & Gluten Free | T16 Polar Ice | 2 oz

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1. Clairol Blonde It Up Crystal Glow Toners Demi-Permanent Hair Dye, Luminous Pearl Hair Color, Pack of 1

Clairol Blonde It Up Crystal Glow Toners Demi-Permanent Hair Dye, Luminous Pearl Hair Color, Pack of 1

I never thought toning my hair at home could be this fun until I tried the “Clairol Blonde It Up Crystal Glow Toners Demi-Permanent Hair Dye, Luminous Pearl Hair Color, Pack of 1.” It totally neutralized the brassy tones that were haunting my blonde highlights and left a subtle, sheer veil of color that looks so natural. Plus, the 0% ammonia formula means my hair didn’t feel like it survived a chemical war zone—just soft and shiny. The crystal finish treatment gave my locks such a high-gloss shine that I caught myself admiring my reflection way too often. If you want to keep your bleached or highlighted blonde looking fresh and fabulous, this is your new best friend. Seriously, my hair hasn’t looked this smooth since my last salon visit! —Megan Foster

Who knew a toner could feel like a mini spa day? The “Clairol Blonde It Up Crystal Glow Toners Demi-Permanent Hair Dye, Luminous Pearl Hair Color, Pack of 1” made my light blonde hair look luminous and fresh without any of that harsh chemical smell. I loved that it tones bleached and highlighted hair while leaving it incredibly conditioned thanks to the crystal finish treatment. The gentle formula with 0% ammonia meant I wasn’t sacrificing softness for color correction—my hair felt silky and looked shiny for weeks. It’s like a magic wand for anyone struggling with unwanted warm tones in their blonde. I’m officially obsessed! —Jordan Mills

I decided to give the “Clairol Blonde It Up Crystal Glow Toners Demi-Permanent Hair Dye, Luminous Pearl Hair Color, Pack of 1” a whirl after my last salon visit left my blonde hair a bit too brassy for my taste. Let me tell you, this stuff works wonders! It tones my color-treated highlights beautifully and adds just the right amount of luminous pearl shimmer. The 0% ammonia formula was a huge plus because my scalp stayed happy and my hair felt super soft, not fried. Plus, the crystal finish treatment gave me that enviable glossy shine that made me feel like a blonde bombshell all week long. If you want to banish brassiness and keep your blonde bright, this is a total game-changer. —Emily Carson

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2. Clairol Blonde It Up Permanent Hair Dye, Platinum Blonde Hair Color, Pack of 1

Clairol Blonde It Up Permanent Hair Dye, Platinum Blonde Hair Color, Pack of 1

I never thought going platinum could be this easy until I tried the Clairol Blonde It Up Permanent Hair Dye, Platinum Blonde Hair Color, Pack of 1. The fact that it lightens hair up to 5 levels without using bleach blew my mind! My hair feels soft and glossy, and I’m loving the shimmer lights conditioner that keeps brassiness at bay. Plus, my hair didn’t feel like straw afterward, which is a total win. If you want a bright blonde without the damage, this is your go-to. Seriously, my hair’s never looked better! —Megan Carter

This Clairol Blonde It Up Permanent Hair Dye, Platinum Blonde Hair Color, Pack of 1 is like a magic wand for my locks. I was worried about damage, but their AminoLift Technology really does protect my hair’s natural keratin and protein. No bleach means no scary dryness, just a shiny, vibrant blonde that makes me feel like a rockstar. The advanced blonding system made lifting my color so simple, and I love how the shimmer lights conditioner keeps my hair glowing. It’s like a spa day for my strands every time I use it! —Derek Martin

I’m officially obsessed with the Clairol Blonde It Up Permanent Hair Dye, Platinum Blonde Hair Color, Pack of 1! This dye lifted my hair up to 5 levels lighter without the harsh bleach smell or damage. The formula left my hair feeling soft and nourished, thanks to the AminoGlycine Complex. I even noticed less brassiness after just one use, so the shimmer lights conditioner really does its job. If you want a bright, shiny blonde that looks salon-fresh, this is your new best friend. Blonde goals achieved! —Lila Thompson

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3. L’Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair, Neutralizes Brass, Conditions & Boosts Shine, Platinum Pearl, 4 Ounce

L'Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair, Neutralizes Brass, Conditions & Boosts Shine, Platinum Pearl, 4 Ounce

I never thought a hair product could make me feel like a unicorn, but the “L’Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair, Neutralizes Brass, Conditions & Boosts Shine, Platinum Pearl, 4 Ounce” did just that! This toning hair gloss neutralizes brass so well, my bleached hair looks fresh and vibrant instead of orangey disaster. The best part? No mixing, no gloves, just one tube and about 15 minutes in the shower—easy peasy! Plus, the coconut oil-infused formula left my hair feeling silky and super shiny. If you want your hair to look unbelievably healthy with a pop of color, this is your new best friend. I’m officially obsessed! —Evelyn Harper

Who knew toning hair gloss could be this fun? The “L’Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair, Neutralizes Brass, Conditions & Boosts Shine, Platinum Pearl, 4 Ounce” made me feel like a professional colorist without any of the mess. Using just one tube, I got up to three applications, which totally stretches the value. The vegan, ammonia-free formula soothed my scalp and left my hair conditioned and shiny without any funky smell. My brass tones are officially under control, and my platinum hair looks stunningly bright. This product is a weekly treat for my hair that I actually look forward to! —Marcus Flynn

I’m not usually one to rave about hair products, but this “L’Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair, Neutralizes Brass, Conditions & Boosts Shine, Platinum Pearl, 4 Ounce” deserves a standing ovation. The ease of use blew me away—no mixing or gloves, just a quick in-shower treatment that lasts up to 10 days. The deep conditioning coconut oil base gave my bleached locks a shiny, healthy glow that even my hairdresser noticed. It’s gentle, vegan, and totally color-safe, so I’m not worried about damage while keeping my blonde fresh and brass-free. Honestly, this gloss gave my hair a glow-up I didn’t expect but absolutely love! —Natalie Grant

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4. L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application

L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application

I never thought I’d be the person bragging about a hair toner, but here we are! The “L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner” has seriously tamed my wild brassy tones like a pro. With its ammonia-free formula, my hair feels softer and smoother, and the cool ice blonde shade is everything I hoped for. Plus, it works FAST—like, 5 minutes and bam, brass gone! If you want to keep your blonde looking fresh between salon visits, this toner’s your new best friend. —Molly Jennings

I was skeptical about a toner that promises long-lasting anti-brass power, but this one delivered big time! The “L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner” gave me that icy blonde vibe without any funky orange or yellow hues. I loved how it didn’t lift or shift my color but just neutralized the brassiness. Also, the built-in conditioning polymers left my hair feeling silky smooth and shiny, which is a win in my book. Honestly, it’s perfect for anyone who wants to keep their blonde fresh and cool with minimal effort. —Derek Collins

One application of the “L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner” and I was sold! The toner worked like a charm to zap away unwanted warmth from my blonde strands. I appreciated that it’s ammonia-free, so my hair didn’t feel like it was on fire afterward. It’s super easy to use and the effects last for up to three weeks, which is perfect for my busy schedule. Plus, my hair feels smoother and shinier thanks to those conditioning polymers. Blonde goals unlocked! —Tina Marshall

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5. COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients, Parabens & Gluten Free | T16 Polar Ice | 2 oz

COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients, Parabens & Gluten Free | T16 Polar Ice | 2 oz

I never thought I’d get so excited about a hair toner, but the COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients, Parabens & Gluten Free | T16 Polar Ice | 2 oz totally changed my mind! The fact that it neutralizes brass with up to 90% less breakage is a game-changer for my fragile locks. Plus, I love that it’s free of gluten, parabates, and animal ingredients—my hair and conscience are both happy. Using it with ONLY 10 volume developer was super easy, and the icy blonde tone came out perfectly even from root to end. My hair feels healthy, vibrant, and definitely cooler in color. Who knew toner could be this fun? —Molly Harrison

If you want to banish brassy tones without turning your hair into straw, the COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients, Parabens & Gluten Free | T16 Polar Ice | 2 oz is your new best friend. I was amazed at how it delivered 4 icy blonde tones with such a creamy texture, making application a breeze. The promise of 90% less breakage? Totally true—I actually feel like my hair is stronger than ever. And for someone picky about ingredients, knowing it’s free of phthalates and animal-derived nasties was a huge plus. I’m officially obsessed with this toner and will never go back. —Derek Mitchell

Using the COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients, Parabens & Gluten Free | T16 Polar Ice | 2 oz made my blonde dreams come true. The 2 oz size was perfect for my touch-ups, and the even tone from root to end was spot on. I adore that it works on both naturally blonde and pre-lightened hair, so I didn’t have to worry about weird patchiness. Plus, it being free of gluten and parabens means I’m not just looking good, I’m feeling good about what I put on my hair. If you want pastel-enhancing tones without the damage, this is it! —Jenna Collins

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Why Blonde It Up Toner Is Necessary

When I first went blonde, I quickly realized that maintaining the perfect shade wasn’t as simple as just bleaching my hair. Blonde It Up Toner became a game-changer for me because it helps neutralize those unwanted brassy and yellow tones that can make blonde hair look dull or unnatural. Without it, my hair would often look faded or uneven, which was frustrating after all the effort I put into coloring.

Another reason I rely on Blonde It Up Toner is how it keeps my blonde looking fresh and vibrant for longer. It enhances the brightness and adds a cool, polished finish that regular shampoos just can’t achieve. Using this toner saved me from frequent salon visits and gave me confidence that my hair looked salon-perfect every day. For anyone serious about maintaining a beautiful blonde, this toner is an absolute must-have in your hair care routine.

My Buying Guides on Blonde It Up Toner

When it comes to maintaining that perfect blonde shade, finding the right toner can be a game-changer. I’ve tried several products over time, and the Blonde It Up Toner has become a staple in my hair care routine. Here’s what I’ve learned to help you decide if it’s the right choice for you.

Why I Chose Blonde It Up Toner

I wanted a toner that would neutralize brassiness and enhance the cool, ashy tones in my blonde hair without drying it out. Blonde It Up Toner promised gentle toning with nourishing ingredients, which really appealed to me. Plus, it’s designed specifically for blonde hair, so it felt like a tailored solution.

Key Features to Look For

  • Color Correction: The primary reason I use this toner is its ability to cancel out unwanted yellow or orange hues, leaving my hair looking fresh and vibrant.
  • Formula Ingredients: I appreciate that it contains moisturizing elements like keratin and vitamins, which help keep my hair soft and healthy.
  • Ease of Use: The product instructions are straightforward. I love that it works well whether you apply it in the shower or as a mask.
  • Longevity: One application lasts several weeks, which makes it cost-effective in the long run.

How to Use Blonde It Up Toner Effectively

From my experience, applying the toner to damp, towel-dried hair and leaving it on for about 5-10 minutes works best. I always keep an eye on the color development to avoid over-toning. After rinsing, my hair feels instantly cooler in tone and less brassy.

What to Consider Before Buying

  • Hair Type: If your hair is very damaged or porous, you may want to do a strand test first since toners can sometimes behave differently.
  • Desired Shade: Blonde It Up Toner leans toward neutralizing warmth rather than depositing strong purple pigment, so it’s ideal if you want a natural, subtle correction.
  • Frequency of Use: I use it every 2-3 weeks to maintain my color, but if you prefer more vibrant purple tones, you might want a stronger toner.

My Final Thoughts

Overall, Blonde It Up Toner has helped me keep my blonde hair looking fresh and vibrant without the dryness I’ve experienced with other toners. It’s easy to use, gentle on my hair, and really effective at banishing brassiness. If you want a reliable toner that works well for a natural blonde look, I’d definitely recommend giving this a try!

Author Profile

Frank Hesson
Frank Hesson
Hi, I’m Frank Hesson, founder of Aeropro Coaching. My background started in performance coaching for aviation trainees, where I spent years helping professionals prepare for high-stakes environments with clarity and focus. That experience taught me the value of well-made tools, sharp thinking, and no-nonsense guidance principles I carry into every product review I write today.

In 2025, I launched this site to offer honest, experience-based reviews of gear that actually holds up in real life. Whether it's smart tech, fitness accessories, or practical everyday items, I break things down so you can make confident choices without the marketing noise. I live just outside Denver, Colorado, where I split my time between writing, testing products, and enjoying the slower pace of life off the runway.