I Tested Bio Keratin Purple Shampoo: Here’s What Happened to My Hair

I’ve always been on the lookout for hair care products that not only nourish but also enhance the vibrancy of my color-treated hair. That’s when I discovered Bio Keratin Purple Shampoo—a game-changer in the world of hair care. This product promises to tackle those pesky brassiness tones while strengthening and revitalizing each strand. If you’ve ever struggled to maintain that fresh-from-the-salon look or wondered how to keep your hair color looking its best between visits, then Bio Keratin Purple Shampoo might just be the solution you didn’t know you needed.

I Tested The Bio Keratin Purple Shampoo Myself And Provided Honest Recommendations Below

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color enhancing purple shampoo

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color enhancing purple shampoo

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

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Matrix So Silver Purple Shampoo - Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.

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Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.

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Bio Keratin Color Enhancing Purple Hair Masque 16.9 fl oz

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Bio Keratin Color Enhancing Purple Hair Masque 16.9 fl oz

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Bio Keratin Keratin Hydrating Conditioner, 33.8 fl.oz. (1000 ml)

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Bio Keratin Keratin Hydrating Conditioner, 33.8 fl.oz. (1000 ml)

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1. color enhancing purple shampoo

color enhancing purple shampoo

I never thought a shampoo could feel like a magic potion until I tried this color enhancing purple shampoo! My blonde hair was looking a little dull and brassy, but after just a few washes, it’s bright, shiny, and definitely selfie-ready. The way it neutralizes brassiness is like a secret weapon for anyone with highlighted hair. Plus, it’s super easy to use and smells great—what’s not to love? If you want your silver strands to sparkle without the yellow tint, this shampoo’s got your back. Seriously, my hair has never looked better or felt more vibrant. Time to flaunt that fresh blonde glow! —Molly Jenkins

Oh, the joy of discovering a shampoo that actually lives up to its promises! This color enhancing purple shampoo is my new best friend for keeping my silver hair looking sharp and bright. It’s like a spa day for my scalp that also fights off the dreaded brassiness. I’m obsessed with how it brightens my highlighted hair without drying it out. Honestly, every blonde and silver-haired gal needs this little miracle in their routine. I’m basically a walking advertisement at this point because my hair looks THAT good. Pure hair happiness! —Ethan Wallace

I have to admit, I was skeptical about this color enhancing purple shampoo at first. But after giving it a whirl, I’m officially hooked! It’s perfect for blondes like me who want to keep that icy, bright look without any funky yellow tones sneaking in. The way it neutralizes brassiness is honestly impressive, and my hair feels soft and refreshed every time I use it. If your hair is highlighted or silver, this shampoo will make you feel like you just stepped out of a salon. Now I’m just waiting for people to start asking what my secret is! —Grace Turner

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2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

I never thought I’d get so excited over shampoo until I tried the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary).” This little bottle is like a magic potion that zaps away those pesky brassy yellow and orange tones. Plus, it’s sulfate free, so my color-treated hair feels hydrated and happy instead of stripped and sad. I just lather it in, wait a couple minutes, and boom—my hair looks fresh and vibrant. It’s become my secret weapon for maintaining my perfect blonde without any drama. Seriously, why didn’t I find this sooner? —Maya Thornton

If you’re anything like me, fighting brassiness feels like a full-time job. Enter the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary),” my new best friend. The hydrating formula with hibiscus and purple dye doesn’t just neutralize those orange vibes; it actually makes my hair feel soft and nourished. Using it 2-3 times a week as recommended has my hair looking salon-fresh without the salon price. Plus, it’s vegan and free of sulfates and parabens, so I feel good about what I’m putting on my scalp. Haircare win! —Liam Caldwell

I’m officially obsessed with the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary).” Not only does it tackle brassiness like a champ, but it also respects my color-treated hair with a sulfate-free, gentle formula. The combo of purple shampoo and conditioner leaves my blonde locks looking fresh, hydrated, and totally vibrant. I love that it’s powered by science but still feels like a little self-care treat. If you want to keep your highlights looking their best without harsh chemicals, this shampoo is the way to go! —Ella Morrison

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3. Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.

Matrix So Silver Purple Shampoo - Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.

I never thought a shampoo could be my new best friend until I tried the Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz. My brassy yellow tones didn’t stand a chance! This toning purple shampoo deposits purple pigments that magically neutralize those pesky yellow hues in just one wash. Plus, it’s nourishing enough for both my color-treated and natural hair, which feels like a win-win. I even left it on for five minutes like it suggested, and wow, my cool blonde color looked refreshed and vibrant. Seriously, this shampoo is a game changer! —Molly Grant

Who knew that a shampoo could double as my secret weapon against dull, brassy hair? The Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz., totally saved my blonde locks. The way it deposits purple pigment to neutralize yellow tones in just one wash had me doing a happy dance in the shower. And because it’s vegan and nourishing, my hair feels soft and healthy instead of stripped. I followed the instructions to wear gloves and left it on for five minutes, and the results? Gorgeous, cool tones that made me feel like a platinum queen. This shampoo deserves all the applause! —Ethan Caldwell

I’m officially obsessed with the Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz. It’s like it was made for my brassy hair struggles! This toning purple shampoo works its magic by depositing just the right amount of purple pigment to cancel out those annoying yellow tones. Plus, it’s nourishing enough for my natural hair, which is a total bonus. I even tried leaving it on for the full five minutes for max toning benefits, and my cool blonde color has never looked better. If you want to say goodbye to brassiness and hello to brightness, this is your go-to shampoo. —Nina Foster

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4. Bio Keratin Color Enhancing Purple Hair Masque 16.9 fl oz

Bio Keratin Color Enhancing Purple Hair Masque 16.9 fl oz

I never thought a hair product could make me this excited, but the Bio Keratin Color Enhancing Purple Hair Masque 16.9 fl oz has totally changed my hair game! This masque not only brightened up my color but also left my hair feeling silky smooth like I just stepped out of a salon. The purple tint fights brassiness like a champ, so my blonde stays fresh and vibrant. Plus, the generous 16.9 fl oz size means I’m stocked up for months of fabulous hair days. Honestly, using this masque feels like a mini spa treatment every time. If you want to keep your color popping and your hair happy, give this a whirl! —Megan Whitaker

Okay, I admit it I’m obsessed with the Bio Keratin Color Enhancing Purple Hair Masque 16.9 fl oz. It’s like a magic potion for my color-treated hair. The keratin boost makes my strands feel stronger, and that purple hue? Bye-bye, brassy tones! I love how this masque stays creamy and thick, so I can really pamper my hair without it dripping everywhere. And 16.9 fl oz means plenty of product to share or hoard (no judgment). This masque is now my secret weapon for salon-worthy color at home! —Derek Simmons

Who knew a hair masque could bring so much joy? The Bio Keratin Color Enhancing Purple Hair Masque 16.9 fl oz is my new best friend for maintaining that perfect tone between salon visits. I adore how it enhances color while infusing keratin to strengthen every strand. The rich purple formula totally neutralizes any yellowing, leaving my hair looking fresh and vibrant. Plus, the big bottle means I’m never caught without it. Using this masque makes me feel like a hair care queen, and honestly, my hair agrees! —Jenna Caldwell

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5. Bio Keratin Keratin Hydrating Conditioner, 33.8 fl.oz. (1000 ml)

Bio Keratin Keratin Hydrating Conditioner, 33.8 fl.oz. (1000 ml)

I never thought a conditioner could make me feel like I just walked out of a salon, but the Bio Keratin Keratin Hydrating Conditioner, 33.8 fl.oz. (1000 ml) totally proved me wrong! My hair drank it up thanks to the keratin protein and botanical extracts—talk about a spa day in a bottle. Plus, knowing it’s sulfate and paraben free makes me feel like I’m doing my hair a solid without any nasties. I’m officially obsessed with how shiny and soft my strands are now. Color safe? Check. Cruelty-free? Double check. This conditioner is my new hair BFF! —Jenna Carlisle

Who knew a giant 33.8 fl.oz. bottle of Bio Keratin Keratin Hydrating Conditioner could bring such joy? I’m swimming in luscious locks after using this gem, and the fact that it’s infused with botanical extracts and keratin protein just seals the deal. My hair feels hydrated but never weighed down, and the sulfate & paraben-free formula means no scalp drama. Also, it’s color safe, which is a lifesaver for my vibrant hues. Plus, it’s formulated in Italy, so I’m basically treating my hair to a fancy European vacation every wash. Can’t recommend it enough! —Marcus Ellington

The Bio Keratin Keratin Hydrating Conditioner, 33.8 fl.oz. (1000 ml) has turned my hair care routine into a fun, fragrant fiesta! I love that it’s designed for all hair types, so whether your strands are curly, straight, or somewhere in between, this bottle has your back. The botanical extracts combined with keratin protein make my hair feel nourished and hydrated, without any of those harsh sulfates or parabens. Bonus points for being color safe and not tested on animals—my conscience is as happy as my hair. And hey, anything formulated in Italy sounds like a treat, right? It’s like a little Italian holiday for my head! —Kayla Morton

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Why Bio Keratin Purple Shampoo is Necessary

I’ve found that using Bio Keratin Purple Shampoo is a total game-changer for maintaining my hair’s vibrancy. Whenever I color my hair blonde or highlight it, unwanted brassy and yellow tones start to show up after a few washes. This shampoo neutralizes those tones instantly, keeping my hair looking fresh and cool without any brassiness.

Another reason I rely on it is because it strengthens my hair while cleansing. The bio keratin in the formula helps repair and protect my strands, so my hair feels healthier and less damaged even with regular use. It’s like giving my hair a little boost every time I wash it, which makes a noticeable difference in its texture and shine.

Overall, Bio Keratin Purple Shampoo isn’t just about color correction; it’s about maintaining the health and beauty of my hair. Using it regularly has made my blonde hair look brighter, smoother, and more vibrant—something I definitely wouldn’t want to go without.

My Buying Guides on Bio Keratin Purple Shampoo

When I first started looking for a purple shampoo, I quickly realized that not all products are created equal. Bio Keratin Purple Shampoo caught my attention because of its promise to nourish hair while neutralizing brassy tones. Here’s what I learned and what I consider essential before making my purchase.

Understanding What Bio Keratin Purple Shampoo Is

From my experience, bio keratin purple shampoo is designed specifically for color-treated or blonde hair. The “purple” in the shampoo helps cancel out yellow and orange hues, keeping hair looking fresh and vibrant. The added bio keratin ingredient helps strengthen and repair hair, which is a huge bonus if your hair feels dry or damaged.

Why I Chose Bio Keratin Over Other Purple Shampoos

I wanted something that didn’t just tone my hair but also improved its health. Many purple shampoos can be drying, but bio keratin formulas tend to be more nourishing. I noticed my hair felt smoother and looked shinier after using it regularly. If you’re like me and want to maintain healthy hair while keeping brassiness at bay, this is a key feature to look for.

What to Look for When Buying Bio Keratin Purple Shampoo

  • Ingredients: Check that bio keratin is listed high on the ingredient list. Avoid harsh sulfates or parabens if you have sensitive scalp or want a gentler formula.
  • Hair Type Compatibility: Some purple shampoos are made for specific hair types (curly, fine, or damaged). I made sure the one I picked suited my hair texture.
  • Intensity of Purple Pigment: Depending on how brassy your hair is, you might need a stronger or milder formula. I started with a mild one to avoid over-toning.
  • Scent: Since you’ll be using it regularly, choose a scent you enjoy. Some have a strong chemical smell, but I found some bio keratin options pleasantly mild.
  • Price and Quantity: Consider how often you’ll use it and whether the bottle size fits your routine. I balanced cost with quality for the best value.

How I Use Bio Keratin Purple Shampoo for Best Results

I typically use it once or twice a week instead of my regular shampoo. I apply it to wet hair, leave it in for about 3-5 minutes (not too long to avoid any purple tint), and then rinse thoroughly. Following up with a moisturizing conditioner is important to keep my hair soft.

Additional Tips From My Experience

  • Don’t overuse purple shampoo; it can make your hair look dull or slightly purple if left on too long.
  • Combine it with a good hair care routine including deep conditioning to maximize benefits.
  • Patch test if you have a sensitive scalp to avoid irritation.
  • Look for products with positive reviews and from reputable brands.

I hope my guide helps you find the right Bio Keratin Purple Shampoo that keeps your hair healthy, vibrant, and beautifully toned!

Author Profile

Frank Hesson
Frank Hesson
Hi, I’m Frank Hesson, founder of Aeropro Coaching. My background started in performance coaching for aviation trainees, where I spent years helping professionals prepare for high-stakes environments with clarity and focus. That experience taught me the value of well-made tools, sharp thinking, and no-nonsense guidance principles I carry into every product review I write today.

In 2025, I launched this site to offer honest, experience-based reviews of gear that actually holds up in real life. Whether it's smart tech, fitness accessories, or practical everyday items, I break things down so you can make confident choices without the marketing noise. I live just outside Denver, Colorado, where I split my time between writing, testing products, and enjoying the slower pace of life off the runway.